By David Fitzmaurice – 360 Sites | Google Ads Specialist for Local Service Businesses
If you run a mobile tyre fitting business, Google Ads is one of the most powerful tools available to help you attract customers who need immediate help — whether they’re stranded on the motorway with a flat or urgently searching for tyre replacement at home or work.
This is a high-intent service. People don’t shop around for days — they search, click, and call the first provider that looks trustworthy and available right now. If your business isn’t showing up in those top results, you’re leaving money (and customers) on the table.
At 360 Sites, we specialise in running high-performing Google Ads campaigns for local service businesses, including mobile tyre fitting. This guide walks you through how to set up an effective campaign that actually gets your phone ringing.
When setting up your campaign, select “Leads” as your objective. Google will then guide you to set up conversion-focused campaigns designed to get phone calls, form submissions, or messages — not just clicks.
If you’re more advanced, you can skip the guided setup and build your campaign manually. But either way, make sure you’re tracking calls and form submissions as conversions. Without this, you won’t know what’s working.
The best way to capture high-intent mobile tyre fitting jobs is with a Search campaign.
Search campaigns show your ads to people actively searching for services like:
You can experiment later with Performance Max or Local Services Ads, but the Search campaign is where you’ll see the fastest return.
We recommend starting with a minimum of €15–€25/day, depending on your location and competition. That’s roughly €450–€750/month.
This gives you enough budget to test and gather data without overspending. As you start seeing consistent leads, you can increase your budget confidently.
There are THREE key bidding strategies to consider:
Avoid using manual CPC or Target CPA bidding in the beginning unless you’re experienced — they require a lot of data and fine-tuning.
Your keyword list is everything. Focus on local, service-based, urgent keywords.
Examples:
Use Exact Match ([mobile tyre fitting limerick]) and Phrase Match ("mobile tyre fitting near me") only. Avoid Broad Match keywords initially — they waste budget on low-quality searches.
Use Google’s Keyword Planner to check search volumes and suggested bids in your area.
Your ads need to clearly show:
Example:
Headline 1: 24/7 Mobile Tyre Fitting
Headline 2: Fast Emergency Tyre Repairs
Headline 3: Serving Dublin & Surrounds
Description:
Stuck with a flat? We come to you – roadside, home, or work. Fast, friendly, insured.
Call Now For Immediate Help!
Use Call Extensions, Location Extensions, and Structured Snippets to boost visibility and add credibility.
When you’re just starting out, set your ads to run 24/7. Mobile tyre fitting is often an emergency service, and you don’t want to miss out on those late-night calls.
After a few weeks, check your hour-of-day reports in Google Ads. If most conversions are happening during specific hours, adjust your ad schedule to maximise efficiency.
Too many campaigns fail because they don’t track leads properly.
Make sure you:
If you’re not tracking conversions, you’re flying blind — and you won’t know what’s working or where to improve.
Google Ads works brilliantly for mobile tyre fitting — when it’s set up properly. But most campaigns waste money due to bad targeting, poor keyword choices, or no tracking.
At 360 Sites, we help mobile tyre fitting businesses all over Ireland (and beyond) set up profitable Google Ads campaigns that deliver consistent, high-quality leads.
Need help? Get in touch and let’s chat about how we can make Google Ads work for your tyre business — fast.
David Fitzmaurice is the founder of 360 Sites, a digital marketing agency that specialises in Google Ads for home service and emergency businesses. Since 2017, he has helped dozens of tyre fitting, plumbing, roofing, and other local service businesses turn Google Ads into their #1 lead source.